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Nation Branding and International Politics

Nation Branding and International Politics
Author: Browning, Christopher S.
Price: $39.95
ISBN-10: 0228019451
ISBN-13: 9780228019459
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Format: PDF
Delivery: BibliU Reader
Duration: Lifetime

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Description

Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.