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Advertising: a QuickStudy Digital Reference Guide First Edition, New Edition

Advertising: a QuickStudy Digital Reference Guide First Edition, New Edition
Author: Maria Siano, PhD
Price: $6.95
ISBN-10: 1423244265
ISBN-13: 9781423244264
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Format: PDF
Delivery: BibliU Reader
Duration: Lifetime

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Description

Designed for college-level study of advertising this 6 page digital guide is filled with the answers you need for a solid foundation and understanding of the details. Organized like designer course notes the details build a broader view of the big picture of advertising whether you are a communications major in advertising, or a business major in marketing. Author Maria Siano, PhD is an adjunct professor (John Hopkins & Rutgers) with 20 years of experience as a communications professor making her perfectly suited to fit over 100 pages of coverage into just 6 pages, succinctly written to focus on the facts. There is no better value for maximizing study time at the most reasonable price for any college-level educational supplement.
6 page digital guide includes:
  • History & Principles of Advertising
  • Persuasion
  • Audiences
  • Advertising Process
  • Types of Advertising
  • Strategic Planning
  • Advertising Goals
  • Types of Appeal
  • Ad Messaging
  • Advertising Strategies & Approaches
  • Implementing Ad Campaigns
  • Measuring Campaign Effectiveness
  • Branding
  • Non-profit Advertising
  • Ethics