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Introducing Marketing

Introducing Marketing
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ISBN-10: BCCAMPUS0155
ISBN-13: BCCAMPUS0155
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Format: PDF
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Description

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products. Copyright Notice: Introducing Marketing by John Burnett is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.