Skip Navigation LinksEBook Details

eMarketing - The Essential Guide to Online Marketing

eMarketing - The Essential Guide to Online Marketing
Author:
Price: Free! Add to cart and checkout to download!
(No credit card needed) More info
ISBN-10: BCCAMPUS0022
ISBN-13: BCCAMPUS0022
Get It!:
Format: EPub
Delivery: BibliU Reader
Duration: Lifetime

Note:
Copy Selections To Clipboard: User can copy content to the clipboard
Printing Pages: User can print pages with no restriction

Description

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index. Copyright Notice: eMarketing - The Essential Guide to Online Marketing by Rob Stokes, Saylor Academy is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.