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Principles of Marketing

Principles of Marketing
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ISBN-10: BCCAMPUS0147
ISBN-13: BCCAMPUS0147
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Format: PDF
Delivery: BibliU Reader

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Description

Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service-dominant logic, Sustainability, Ethics and social responsibility, Global coverage and Metrics. Copyright Notice: Principles of Marketing by Jeff Tanner, Baylor University, Mary Raymond, Clemson University is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.