Campus eBookstore Logo

Skip Navigation LinksEBook Details

The Brand-Driven CEO: Embedding Brand into Business Strategy

The Brand-Driven CEO: Embedding Brand into Business Strategy
Author: Kincaid, David
Price: $38.95
ISBN-10: 1442621648
ISBN-13: 9781442621640
Get It!:
Delivery: BibliU Reader
Duration: Lifetime

Note:
Copy Selections To Clipboard: Copying content to the clipboard is completely disabled
Printing Pages: Printing pages is completely disabled

Description

This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.