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180-day rental: Strategic Advertising Management

180-day rental: Strategic Advertising Management
Author: Percy, Larry
Price: $109.95
ISBN-10: 0192517058
ISBN-13: 9780192517050
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Delivery: BibliU Reader
Duration: 180 Days

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Description

Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.