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180-day rental: Advertising: A Very Short Introduction

180-day rental: Advertising: A Very Short Introduction
Author: Fletcher, Winston
Price: $7.99
ISBN-10: 0191614270
ISBN-13: 9780191614279
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Delivery: BibliU Reader
Duration: 180 Days

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Description

Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.