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180-day rental: Strategic Brand Management

180-day rental: Strategic Brand Management
Author: Rosenbaum-Elliott, Richard
Price: $88.95
ISBN-10: 0192523074
ISBN-13: 9780192523075
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Delivery: BibliU Reader
Duration: 180 Days

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Description

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.