Skip Navigation LinksEBook Details

180-day rental: Strategic Brand Management

180-day rental: Strategic Brand Management
Author: Rosenbaum-Elliott, Richard
Price: $88.95
ISBN-10: 0192523074
ISBN-13: 9780192523075
Get It!:
Format: EPub
Delivery: BibliU Reader
Duration: 180 Days

Note:
Copy Selections To Clipboard: Copying content to the clipboard is completely disabled
Printing Pages: Printing pages is completely disabled

Description

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.