Campus eBookstore Logo

Skip Navigation LinksEBook Details

180-day rental: Marketing for Nonprofit Organizations

180-day rental: Marketing for Nonprofit Organizations
Author:
Price: $47.99
ISBN-10: 0197541666
ISBN-13: 9780197541661
Get It!:
Delivery: BibliU Reader
Duration: 180 Days

Note:
Copy Selections To Clipboard: Copying content to the clipboard is completely disabled
Printing Pages: Printing pages is completely disabled

Description

Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing-including branding, social media, market research, and outcome measurements-into the very fabric of an organization's mission. Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.