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EBook Details
Strategic Sport Communication
Author:
Paul M. Pedersen;Pamela C. Laucella;Edward (Ted) M. Kian;Andrea N. Geurin;
Price:
$78.00
ISBN-10:
1492594504
ISBN-13:
9781492594505
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Format:
EPub
Delivery:
BibliU Reader
Duration:
Lifetime
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Description
Strategic Sport Communication, Third Edition,
presents the Strategic Sport Communication Model (SSCM) and details the three main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.
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