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Entrepreneurial Marketing: A Blueprint for Customer Engagement

Entrepreneurial Marketing: A Blueprint for Customer Engagement
Author: Beth Goldstein
Price: $96.80
ISBN-10: 1544397445
ISBN-13: 9781544397443
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Delivery: BibliU Reader
Duration: Lifetime

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Description

Entrepreneurial Marketing: A Blueprint for Customer Engagement by Beth Goldstein offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.