Skip Navigation LinksEBook Details

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (180 day access)

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications (180 day access)
Author: Karen Freberg
Price: $64.90
ISBN-10: 1071826883
ISBN-13: 9781071826881
Get It!:
Format: EPub
Delivery: BibliU Reader
Duration: 180 Days

Note:
Copy Selections To Clipboard: User can copy content to the clipboard with the following restriction: Initially allowance of 2 copy selections. Another copy selection allowed every Day. To a maximum of 30 total copy selections.
Printing Pages: User can print pages with the following restriction: Initially allowance of 2 pages. Another page allowed every Day. To a maximum of 30 total pages.

Description

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises, and increased coverage of diversity and inclusion issues and influencer marketing trends