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Managing Hospitality Organizations: Achieving Excellence in the Guest Experience 2e

Managing Hospitality Organizations: Achieving Excellence in the Guest Experience 2e
Author: Robert C. Ford; Michael C. Sturman
Price: $128.70
ISBN-10: 1544356854
ISBN-13: 9781544356853
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Format: EPub
Delivery: BibliU Reader
Duration: Lifetime

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Description

Today's economy is dominated by the rapidly growing service sector. Even businesses primarily selling goods are reinventing their image and positioning themselves as service providers. Managing Hospitality Organizations: Achieving Excellence in the Guest Experience takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael C. Sturman emphasize the critical importance of focusing on the guest and creating that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today's ultracompetitive environment. The Second Edition includes new coverage of technology, sustainability, sexual harassment, diversity and inclusion, and ethical leadership.