Campus eBookstore Logo

Skip Navigation LinksEBook Details

The Basics of Media Writing: A Strategic Approach (180 Day Access)

The Basics of Media Writing: A Strategic Approach (180 Day Access)
Author: Scott A. Kuehn; Andrew Lingwall
Price: $67.10
ISBN-10: 1506308112
ISBN-13: 9781506308111
Get It!:
Delivery: BibliU Reader
Duration: 180 Days

Note:
Copy Selections To Clipboard: User can copy content to the clipboard with the following restriction: Initially allowance of 2 copy selections. Another copy selection allowed every Day. To a maximum of 30 total copy selections.
Printing Pages: User can print pages with the following restriction: Initially allowance of 2 pages. Another page allowed every Day. To a maximum of 30 total pages.

Description

The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.