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Brand Management

Brand Management
Author: Beverland, Michael
Price: $71.50
ISBN-10: 1529755271
ISBN-13: 9781529755275
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Delivery: BibliU Reader
Duration: Lifetime

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Description

Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity.