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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts
Author: Craig Hayden
Price: $57.00
ISBN-10: 0739142607
ISBN-13: 9780739142608
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Delivery: BibliU Reader
Duration: Lifetime

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Description

The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye’s notion of “soft power” has translated into context-specific strategies of international influence. The book examines four cases – Japan, Venezuela, China, and the United States – to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.