Description

Unleash your music career and conquer the dynamic new music industry! In a high-tech world overflowing with ever-changing information, don’t let the business side of music be your downfall. Business Basics for Musicians is the ultimate layperson’s handbook to mastering the industry. The third edition provides:

• Cutting-edge insights into AI, NFTs, and the limitless potential of the metaverse
• Comprehensive knowledge on traditional and emerging music royalties to ensure fair compensation
• New and captivating pro interviews and compelling anecdotes that ignite inspiration
• Updated information on social media, including TikTok, Instagram, and YouTube
• Major-label record, publishing, and merchandising deal updates that can propel your global presence
• Game-changing DIY strategies that skyrocket your career and bring success on your terms

Writing in an engaging tone and easily digestible format, music industry veteran Bobby Borg provides a comprehensive resource that expertly simplifies complex concepts into actionable steps. He addresses five vital areas: pursuing a successful career, building powerful relationships, assembling a winning team, unlocking lucrative deals and dollars, and paving your path to success to 2030 and beyond.

Test questions and answers, assignments, and projects are available for instructors. Please email textbooks@rowman.com.