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Strategic Sport Communication

Strategic Sport Communication
Author: Paul M. Pedersen;Pamela C. Laucella;Edward (Ted) M. Kian;Andrea N. Geurin;
Price: $90.00
ISBN-10: 1718221487
ISBN-13: 9781718221482
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Delivery: BibliU Reader
Duration: Lifetime

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Description

Strategic Sport Communication, Fourth Edition, presents the Strategic Sport Communication Model (SSCM) and details the main components of sport communication: personal and organizational aspects of communication, mediated communication in sport, and sport communication services and support systems.