Campus eBookstore Logo

Skip Navigation LinksEBook Details

The Ultimatum of Pleasure: Behavioral Economics and Social Development

The Ultimatum of Pleasure: Behavioral Economics and Social Development
Author: Arsen Dallakyan;Karlen Dallakyan
Price: $76.00
ISBN-10: 0761869441
ISBN-13: 9780761869443
Get It!:
Delivery: BibliU Reader
Duration: Lifetime

Note:
Copy Selections To Clipboard: Copying content to the clipboard is completely disabled
Printing Pages: Printing pages is completely disabled

Description

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into a commodity and a means of manipulation—defines civilizational development. The authors theorize that the pursuit of pleasure can destroy one’s self, culture, and environment. The recent rapid technological expansion has turned pleasure into a societal challenge.

This study emphasizes the necessity of intrinsic transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self, society, and the world.