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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising 3e (180 day access)

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising 3e (180 day access)
Author: Marieke de Mooij
Price: $74.00
ISBN-10: 9781526471604R180
ISBN-13: 9781526471604R180
Edition: 3
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Delivery: BibliU Reader
Duration: 180 Days

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Description

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures