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Social Media Marketing 5e (180 day access)

Social Media Marketing 5e (180 day access)
Author: Tracy L. Tuten
Price: $98.00
ISBN-10: 9781529625790R180
ISBN-13: 9781529625790R180
Edition: 5
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Delivery: BibliU Reader
Duration: 180 Days

Note:
Copy Selections To Clipboard: User can copy content to the clipboard with the following restriction: Initially allowance of 3 copy selections. Another copy selection allowed every Day. To a maximum of 20 total copy selections.
Printing Pages: User can print pages with the following restriction: Initially allowance of 3 pages. Another page allowed every Day. To a maximum of 20 total pages.

Description

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.