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Social Media for Strategic Communication 3e (180 day access)

Social Media for Strategic Communication 3e (180 day access)
Author: Karen Freberg
Price: $88.00
ISBN-10: 9781071936771R180
ISBN-13: 9781071936771R180
Edition: 3
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Delivery: BibliU Reader
Duration: 180 Days

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Copy Selections To Clipboard: User can copy content to the clipboard with the following restriction: Initially allowance of 2 copy selections. Another copy selection allowed every Day. To a maximum of 30 total copy selections.
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Description

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. Author Karen Freberg combines cutting-edge research with practical, hands-on instruction to prepare students for the challenges of today's workplace. With an emphasis on strategic thinking and awareness, the book equips students to adapt their skills to emerging platforms and technologies. Its broad focus on strategic communication - from PR, advertising, and marketing to non-profit advocacy - provides a comprehensive foundation for success in diverse career paths. The Third Edition features a brand new chapter on social media and crisis communication, discussion of AI integrated in each chapter, and new case studies in addition to updated coverage of changes to platforms, trends, strategies, and emerging challenges across social media.